Social Media Marketing: Social Media Metrics You Should Monitor
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Course features
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Category: Marketing
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Course Length: 10 minutes
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Series: Social Media
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Video Length: 4.25 minutes
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Resources: Checklist of Tips for Social Strategy Optimization
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Course overview
In this micro course, learn about different types of social media metrics, why they matter, and how to monitor metrics that will energize your company’s online presence and help reach a new customer base.
course learning objectives
- Define social media metrics
- Explore why social media metrics matter
- Identify social media metrics to monitor
Certification included
Downloadable certificate upon completion.

Skills you'll learn in this course
Digital Marketing
Social Media
Customer Service
What's included in this online course?

Video
Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.

Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.