Search Engine Optimization: Using Link-Building Strategies for SEO
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Course features
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Category: Marketing
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Course Length: 7 minutes
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Series: Search Engine Optimization
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Video Length: 5.25 minutes
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Resources: Resources to help you further your backlinking and SEO education.
Course overview
In this micro course, you'll learn more about why link-building matters and how it works. Then you'll explore two strategies to acquire more links and, in turn, improve your search ranking.
Course learning objectives
- Define backlinks
- Define link-building
- Use link-building to help your website ranking
Certification included
Downloadable certificate upon completion.

Skills you'll learn in this course
Web Development
Digital Marketing
Relationship Building
What's included in this online course?

Video
Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.

Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.