Search Engine Optimization: Basics of SEO
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Course features
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Category: Marketing
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Course Length: 12 minutes
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Series: Search Engine Optimization
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Video Length: 6.25 minutes
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Resources: Getting Started With SEO Checklist
Course overview
In this micro course, you’ll master the fundamentals of search engine optimization or SEO. First, you'll learn what SEO is, why it matters, and how to get started. Then, we'll uncover the secrets to how to improve your search results rankings with Google and get found by your customers, without paying for clicks and traffic.
Course learning objectives
- Utilize seven SEO tactics to get results
- Implement SEO best practices to keep you from getting penalized in the search engine rankings
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Web Development
Digital Marketing
Marketing
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.