Sales Psychology: Why Do People Buy?
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Course features
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Category: Sales
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Course Length: 11 minutes
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Series: Sales Psychology
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Video Length: 4.5 minutes
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Resources: Applying Motivations to Sales Checklist
Course overview
In this micro course, you'll uncover what makes someone commit to buying a product or service. You'll learn some of the psychological motivations behind why people buy, and how to apply them to increase your sales.
Course Learning Objectives
- Explore why buyer psychology is key to increasing sales
- Identify seven reasons why people buy
- Define ways to improve sales through buyer motivation
Certification included
Downloadable certificate upon completion.

Skills you'll learn in this course
Cognitive Psychology
Sales
Customer Focus
What's included in this online course?

Video
Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.

Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.