Product Marketing: Product Marketing 101
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Course features
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Category: Marketing
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Course Length: 10 minutes
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Series: Product Marketing
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Video Length: 5 minutes
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Resources: Product marketing takeaways checklist
Course overview
In this micro course, we’ll discuss product marketing, including what it is, why it’s essential, and the functions and strategies involved in fulfilling this crucial marketing role.
Course learning objectives
- Define product marketing
- Explore why product marketing is important
- Identify the functions of product marketing
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Brand Mangement
Marketing
Customer Focus
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.