Marketing Fundamentals: Marketing Analytics 101
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Course features
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Category: Marketing
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Course Length: 9 minutes
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Series: Fundamentals
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Video Length: 3.25 minutes
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Resources: Resources on marketing analytics.
Course overview
In this micro course, you’ll explore why marketing analytics are essential for investing your marketing budget wisely. You’ll also learn about common marketing metrics and how to turn them into actionable insights.
Course Learning Objectives
- Identify the role of marketing analytics
- Utilize common marketing metrics
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Web Development
Digital Marketing
Data Analysis
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.