Marketing Fundamentals: Marketing 101
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Course features
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Category: Marketing
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Course Length: 12 minutes
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Series: Fundamentals
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Video Length: 5.5 minutes
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Resources: Resources to help you further your marketing fundamentals education.
Course overview
In this micro course, you will learn the basics of marketing, including the history and essential process. What exactly is marketing and why does it matter? What does it do? You’ll also learn how to create value—regardless of your offering or consumer. Dive into this course to learn the fundamentals!
Course Learning Objectives
- Define marketing
- Explain the history of marketing
- Navigate the marketing process
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Marketing
Digital Marketing
Sales
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.