Marketing Fundamentals: Manipulation vs. Persuasion
Write your awesome label here.
Course features
-
Category: Marketing
-
Course Length: 8 minutes
-
Series: Fundamentals
-
Video Length: 6.25 minutes
-
Resources: Checklist for Building Consumer Trust
Course overview
In this micro course, we’ll dive into the basics of persuasion vs. manipulation in marketing by first defining the two terms. Then, we’ll explore how manipulation erodes consumer trust and can hurt business in the long run. Finally, we’ll look at three manipulative marketing tactics and offer ethical alternatives to use instead.
Course Learning Objectives
- Explain the role of persuasion in marketing
- Differentiate between persuasion and manipulation
- Avoid manipulation
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Marketing
Business Ethics
Sales
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.