Marketing Fundamentals: How to Understand the Marketing Funnel
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Course features
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Category: Marketing
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Course Length: 12 minutes
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Series: Fundamentals
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Video Length: 5.5 minutes
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Resources: How to Build Your Marketing Funnel Checklist
Course overview
In this micro course, you’ll learn to anticipate a potential buyer’s thought process using a marketing funnel. We’ll unpack what a marketing funnel is, what stages are most common, and how it works in action. You’ll also learn why a marketing funnel is helpful and how to guide customers through its various stages.
Course Learning Objectives
- Define marketing funnel
- Identify the stages of the marketing funnel
- Utilize marketing funnel tactics
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Marketing
Digital Marketing
Sales
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.