Marketing Analytics: Measuring Marketing Campaign Effectiveness
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Course features
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Category: Marketing
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Course Length: 5 minutes
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Series: Marketing Analytics
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Video Length: 3.5 minutes
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Resources: Checklist of Questions for after Your Campaign's Launch
Course overview
In this micro course, you’ll explore different ways to measure marketing campaign success.
Course Learning objectives
- Explore why measurement matters in measuring marketing effectiveness
- Identify how to analyze your data
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Business Operations
Marketing
Digital Marketing
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.