Email Marketing: How to Write Compelling Email Subject Lines
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Course features
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Category: Marketing
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Course Length: 12 minutes
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Series: Email Marketing
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Video Length: 5.5 minutes
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Resources: Subject Line-Writing Checklist
Course overview
In this micro course, you’ll find out why a compelling email subject line is so important and discover some common subject-line writing mistakes to avoid. Then, you’ll get 10 tips for writing subject lines that will breathe life into your email marketing campaigns.
Course Learning Objectives
- Explore why email subject lines matter
- Identify mistakes to avoid in email subject lines
- Identify tips for writing compelling email subject lines
Certification included
Downloadable certificate upon completion.

Skills you'll learn in this course
Digital Marketing
Business Writing
What's included in this online course?

Video
Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.

Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.