Email Marketing: How to Segment Your Audience

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Email Marketing
  • Video Length: 4.25 minutes
  • Resources: Effective Segmentation Checklist
Course overview
In this micro course, you’ll learn what email segmentation is, three key benefits that come with segmentation, and four different types of segmentation criteria. You’ll also take away seven ideas for improving your segmentation strategy. 
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Course Learning Objectives
  • Define email segmentation
  • Identify the benefits of email segmentation
  • Examine how to segment your audience
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Certification included
Downloadable certificate upon completion.

Skills you'll learn in this course

Digital Marketing

Email

Communication

What We Offer

What's included in this online course?

Video

Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.