Email Marketing: How to Measure Email Marketing Effectiveness
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Course features
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Category: Marketing
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Course Length: 12 minutes
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Series: Email Marketing
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Video Length: 4.25 minutes
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Resources: Resources to further your email marketing education.
Course overview
In this micro course, you’ll learn how to use key performance indicators (KPIs) to measure the success of your email marketing campaigns. Then, you’ll explore different types of KPIs and discover how to use them to analyze and improve email performance.
Course Learning Objectives
- Define KPI's related to email marketing
- Examine why tracking KPI's in email marketing is important
- Identify common KPI's in email marketing
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Digital Marketing
Business Operations
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.