Customer and Market Research: Creating and Using Buyer Personas
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Course features
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Category: Marketing
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Course Length: 7 minutes
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Series: Customer and Market Research
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Video Length: 3.75 minutes
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Resources: Building Persona Checklist
Course overview
This micro course will introduce you to the concept of buyer personas and how to use them. Learn why personas help businesses connect with audiences, and how to build effective personas.
Course learning objectives
- Communicate the importance of building buyer personas
- Create a buyer persona
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Digital Marketing
Customer Service
Marketing
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.