Content Marketing: How to Create Content for the Marketing Funnel
Write your awesome label here.
Course features
-
Category: Marketing
-
Course Length: 18 minutes
-
Series: Content Marketing
-
Video Length: 7.25 minutes
-
Resources: Three Marketing Funnels Checklist
Course overview
In this micro course, you’ll learn how to use the marketing funnel to structure your content and why it's important. You’ll also get tips to help design content for the top, middle, and bottom of your funnel.
Course Learning Objectives
- Define a marketing funnel
- Identify stages of your marketing funnel
- Create content for every stage of your marketing funnel
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Digital Marketing
Marketing
Business Writing
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.