Building Relationships in Sales: Understanding The Needs of Potential Buyers
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Course features
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Category: Sales
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Course Length: 5 minutes
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Series: Building Relationships
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Video Length: 4.5 minutes
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Resources: Checklist for uncovering a buyers' problem or need.
Course overview
In this micro course, you will learn questions and listening techniques that will help you deeply understand potential buyers’ needs. Not only will you close more sales, but you’ll also develop better relationships and make contacts feel supported and heard.
Course learning objectives
- Identify sales needs
- Identify probing questions to determine a potential buyer's needs
- Practice active listening skills
Certification included
Downloadable certificate upon completion.

Skills you'll learn in this course
Relationship Building
Sales
Account Development
What's included in this online course?

Video
Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.

Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.