Brand Identity and Strategy: How to Develop Your Brand Personality
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Course features
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Category: Marketing
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Course Length: 16 minutes
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Series: Brand Identity and Strategy
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Video Length: 5 minutes
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Resources: Setting Yourself Apart From Other Brands Checklist
Course overview
In this micro course, discover how brand personality helps you sell, explore some common personality models, and get tips to define a brand's personality.
Course Learning objectives
- Define brand personality
- Examine methods of how to identify brand personality
- Explore Aaker's 5 dimensions of personality
- Identify how to use your brand personality
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Brand Management
Marketing
Digital Marketing
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.