Brand Identity and Strategy: Creating a Compelling Brand Story
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Course features
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Category: Marketing
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Course Length: 7 minutes
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Series: Brand Identity and Strategy
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Video Length: 4.5 minutes
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Resources: Checklist for Creating Your Brand Story
Course overview
In this micro course, you’ll learn more about the role brand storytelling plays in marketing. You’ll also learn best practices for creating a compelling brand story that attracts, engages, and delights your audience.
Course Learning objectives
- Define a brand story
- Identify common elements of brand storytelling
- Demonstrate how to tell a brand story
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Brand Management
Marketing
Business Writing
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.