Brand Identity and Strategy: Branding 101
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Course features
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Category: Marketing
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Course Length: 7 minutes
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Series: Brand Identity and Strategy
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Video Length: 3.25 minutes
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Resources: Resources to help you get started with creating a brand style guide for your business.
Course overview
In this micro course, you’ll learn the fundamentals of creating and shaping the right brand for your business, crafting your brand’s story, establishing your market position and telling prospective clients exactly who you are and what your business is about.
Course Learning objectives
- Define branding
- Differentiate between a tangible brand vs. intangible brand
Certification included
Downloadable certificate upon completion.
Skills you'll learn in this course
Brand Management
Marketing
Strategic Planning
What's included in this online course?
Video
Professional video is included with every course, discussing main topics and recapping key learning points.
Knowledge Checks
Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.
Engaging Material
Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension.
Business Soft Skills
Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.
Additional Resources
A list of additional resources is included with each course, directing students to extra material for further study.
Summary / Checklist
Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.